Research Hub

Welcome to the Jim Norton Ford Research Hub! 

More than just your local dealership, we are your one-stop shop for finding the perfect Ford vehicle. This research hub serves as a guide to provide useful information on Ford's top models. 

Finding the right car is a big undertaking, but we make it easy by breaking down all the key details on Ford's lineup. Whether you're looking for a rugged F-150 pickup, a sleek Mustang, or a family-friendly Explorer, we've got you covered.

Read on to explore Ford's newest models and get tips to guide you through the buying process. We aim to help you find the Ford that's just right for you.

Find The Ford for You at Jim Norton Ford

Ford offers new vehicles to fit every lifestyle and budget. Their diverse lineup includes hard-working trucks, versatile SUVs, thrilling performance cars, and innovative electrified models.

As Northeast Oklahoma's high-volume Ford dealership, Jim Norton carries an extensive selection of the latest Ford cars, trucks, and SUVs. We also stock a wide variety of reliable used vehicles, so you can find quality at an affordable price.

2024 Ford Models

2024 Ford Ranger

The bold and rugged 2024 Ford Ranger pickup provides power, torque, and towing capability in a midsize truck built for adventure. With an available turbocharged engine, 10-speed automatic transmission, and advanced off-road tech, the new Ranger helps you haul gear off the beaten path. 

2023 Ford Models

2023 Ford F-150

America's favorite pickup for nearly 50 years, the 2023 Ford F-150, delivers power, efficiency, and luxury like never before. With available Pro Power Onboard to run tools and tech, the versatile F-150 can get any job done while keeping passengers comfortable on or off the worksite. Let's not forget it can tow up to 14,000 lbs! Configure your ideal 2023 F-150 by choosing from iconic trims like the Raptor, Limited, and Platinum.

2023 Ford Explorer

Bring the whole family along for the ride in the 2023 Ford Explorer SUV. This spacious 3-row SUV offers roomy seating for up to 7 passengers and plenty of cargo space. Plus, with a 10.1-inch touchscreen and Ford Co-Pilot 360 driver assist technologies available; Explorer helps keep you connected and protected on all your journeys. The fuel economy isn't too shabby either, with an available hybrid model that gets an EPA-estimated 20 city and 28 highway MPG. 

2023 Ford Super Duty

Haul bigger loads with confidence thanks to the brawny 2023 Ford Super Duty truck. Its Power Stroke V8 turbo diesel engine provides class-leading horsepower and torque to tow over 11 tons, while an available 12-inch touchscreen keeps you connected. Power mixes with comfort when you opt for the higher trim levels. 

2023 Ford F-150 Lightning

Have you ever seen a pickup truck go 0-60 in under 4 seconds? Drive the future of pickup trucks with the innovative 2023 Ford F-150® Lightning. As Ford's first fully electric truck, Lightning delivers a gas-free driving experience with impressive performance and standard dual-motor AWD. Retain all the perks of a traditional F-150 while also enjoying the benefits of an electric vehicle, like instant torque and lower operating costs.  

2023 Ford Mustang

Unleash passionate performance with the iconic 2023 Ford Mustang. America's original pony car set the stage for muscle cars worldwide, so expect exceptional performance from the 2023 Mustang's 5.0L V8 or 2.3L EcoBoost® engine. Mustang continues making its muscular mark with aggressive styling, thrilling handling, and track-worthy trims. 

2023 Ford Ranger

Conquer backroads and worksites with the adventure-ready 2023 Ford Ranger. This hard-working yet compact pickup provides proven durability, maneuverability, and off-road grit to take on tough trails with confidence. See how Ranger's truck capabilities and SUV-like comfort combine for the total package.

2023 Ford Maverick

Maximize efficiency and versatility with the 2023 Ford Maverick compact pickup. Impressively fuel-efficient yet packed with smart features and clever storage solutions, Maverick goes from weekday work commutes to weekend getaways without breaking a sweat. The Continuously Variable Transmission (CVT) and hybrid powertrain make this pickup an intriguing option with impressive specs.

Tips and Tricks for Your Purchase

When buying a new Ford, you want to choose the perfect model AND have excellent purchasing experience. Here at Jim Norton Ford,  our team sets you up for success on both fronts!

Choosing the Right Ford

Finding the perfect vehicle starts with making the right choice for your needs. Ford offers a diverse range of models to suit any driver, so take time to consider what will work best for your lifestyle.

Compare Vehicle Types

At Jim Norton Ford, you'll find trucks for towing and hauling, SUVs that are beyond comfortable, plus sleek coupes for fast fun. How do you plan to use your new wheels most? F-Series pickups like the F-150, Super Duty, and Ranger are hard-working partners on job sites. 

Meanwhile, Explorer, Expedition, and Edge SUVs comfortably fit the family for road trips and errands. For performance thrills on or off pavement, Mustang and Bronco are sure to deliver. Choosing the right category based on the intended purpose helps narrow options.

Our website also offers detailed model overview articles explaining unique capabilities. Compare truck bed dimensions and towing strength, passenger roominess, storage space, acceleration, and handling. Make an informed decision based on what Ford best fits your lifestyle and needs.

Consider Your Budget

Affordability inevitably helps steer purchasing decisions, too. Ford offers accessible pricing across cars, trucks, and SUVs but also luxury models with premium materials and amenities. Look beyond sticker prices to weigh long-term costs like insurance rates, estimated maintenance needs, and fuel efficiency. 

Our finance department transparently explains all your buying and leasing options - cash, loans, financing - to calculate the best monthly rate for your budget. Our priority is simple, transparent discussions to place you in an optimal loan or lease for your financial situation.

Boost Fuel Efficiency

At the pump, Ford offers friendly options to optimize spending over time. Hybrid models like the Ford Explorer mix gas and electric power for excellent MPG. Maverick and F-150 hybrids also balance capability with efficiency. And the lightning-quick F-150 Lightning ditches gas completely as Ford's first all-electric pickup.

Compare MPG ratings for combined city and highway driving when researching models. Higher MPG saves money down the road on fuel costs. Eco-focused models like the Ford Escape Hybrid compact SUV can achieve close to 40 MPG combined! Discuss engine options, too - V6, I4, or electric motors differ in torque, horsepower, and efficiency. 

Our Ford experts are here to help explain terms and technology to estimate annual fuel costs.

List Your Must-Have Needs

Next, think of how your ideal Ford needs to fit your lifestyle. Before visiting the lot, make a wish list of must-haves like seating capacity, cargo space, tech, safety, or other priorities. 

Will you frequently pile the whole family in, plus gear and pets? Focus on roominess. Love road trips? Pick panoramic sunroofs and a booming sound system. If off-road is more your thing, note essential 4X4 capabilities. Other features include: 

• Seating capacity: Will you regularly carpool kids to school or pack in extended family? Prioritize roominess for 5+ passengers.
• Cargo volume: Frequent ski trips or coaching Little League means ample space for equipment in the back. Measure cubic feet that suit your gear.
• Towing ability: For boats, small campers, and work trailers, target a minimum capacity of at least 3,500 lbs. Go higher for larger recreation toys.
• Infotainment: Staying connected on long drives may mean picking touchscreens, WiFi hotspots, and multi-device charging ports.
• Comfort and convenience: Heated seats, automatic climate control, and keyless entry may make daily commutes more enjoyable. 

Knowing your vehicle's non-negotiables before browsing prevents regrets down the road. Prioritize needs over wants so you find the Ford that nails the basics for how you'll use it daily. Our sales team also explains options to ensure you get convenience, comfort, and performance features that suit your dreams.

Understand Trim Levels

Here's an insider tip: one Ford model comes in different trim options. Higher trims add more amenities and upgrades to enhance luxury or performance. For example, a base Bronco Sport wins for off-road adventure. But the Badlands trim takes it further with heated leather seats.

So, research what exciting extras come on higher trim packages. Compare what's standard on lower trims versus available upgrades on higher ones. Consider which additions seem worth the price bump for your goals. 

Take a Test Drive

Once you've noted must-haves, only an actual test drive reveals if a Ford model is truly "the one." Take it for a spin!

Plan at least 30 minutes behind the wheel to evaluate comfort, handling, power, and functionality. Note how this ride would suit your routine needs. Envision shuffling kids to school, hauling gear to games, or cruising highways on road trips. Dream big and consider all possibilities when you're behind the wheel. 

Dialed-in details matter when deciding, so schedule your free test drive at Jim Norton Ford in Broken Arrow, OK. Experience firsthand which model has the magic mixture of seating, storage, and features that click with your lifestyle. Our team ensures you spot the perfect match made to order for you.

The Buying Experience at Jim Norton Ford

Along with choosing the optimal model, you want your dealership visit to be simple and stress-free. Here is an overview of Jim Norton Ford's customer advantages that make car-buying enjoyable from start to finish:

Stellar Customer Service

Jim Norton Ford promises friendly, prompt service every step of the way. Need guidance on the latest Ford tech and features? Unsure which model best suits your work and family life? No problem. From sales questions to service needs, our team is eager to help custom order your Ford. We are here to assist you in person or online. 

Consider us your trusty partners focused on creating long-term relationships to serve all vehicle needs. We also offer perks like our handy online chat for quick queries and our FordPass app for convenience on the go. Schedule roadside assistance, control your vehicle health, access special offers, and earn points from your mobile device. 

However, we can make owning your Ford simple, dependable, and enjoyable; just say the word.

Hassle-Free Financing

Car buying isn't known for being stress-free. But the pros at Jim Norton Ford's finance department simplify the process to focus only on what matters: the incredible new ride waiting for you on the lot. We clearly explain purchasing and leasing options to choose the most cost-effective path for your budget. 

Pre-approval online gives estimates for available rates and monthly payments ahead of visiting. We secure financing offers from numerous lenders to get competitive interest rates for your situation. If you already have a car, our appraisal tool assures you get maximum value as a trade-in credit. For qualified buyers, we offer special rebates and incentives, too.

Get started at home with our Payment Calculator.

Enjoy Ford Protect & Genuine Maintenance

We get it - that shiny new Ford is a valuable investment. That's why the Jim Norton Ford service department technicians keep it running like new with routine upkeep essentials like oil changes, tire rotations, and filter replacements using only genuine Ford parts. We follow factory recommendations on maintenance timelines and mileage intervals specific to your vehicle.

And for added peace of mind, check out our Ford Protect Extended Service plans. They cover repairs on over 1,000 major components for up to 8 years or 150,000 miles. So you save a lot of money on potential big fixes down the road. Between genuine service and Ford Protect, we've got you covered to protect your purchase for the long run.

Come See Your Next Ford at Jim Norton Ford!

We hope this Research Hub has given you a helpful overview of Ford's impressive lineup and useful car-buying guidance. Jim Norton Ford now looks forward to showing you our extensive inventory in person. Come meet our welcoming, knowledgeable staff and explore the latest Ford models on our lot, ready for test drives.

Call, click, or visit anytime in Broken Arrow, OK.